August 1, 2022

Everyone benefits from breastfeeding: you, your baby, your family and your community.

August 1, 2022

Everyone benefits from breastfeeding: you, your baby, your family and your community.

As we celebrate a new month, with the beginning of #WorldBreastfeedingWeek2022 this #MaternalMonday, commemorating the Innocenti Declaration signing on the 1st of August 1990, we focus on protection, promotion and support of Breastfeeding.

Since then and continuously progressing: WBFA and I prioritise the advancement, strengthening and maintenance of breastfeeding, by providing the universal right of Respectful Maternity Care #RMC, aligned with #SDG 3, ensuring healthy lives and promoting wellbeing for all, through our Mamacare360 programme which improves maternal and infant survival, health and wellbeing throughout the antenatal, birth and postnatal periods.

Our Wellbeing Foundation Africa Mamacare Baby Friendly Antenatal and Postnatal, which began in 2015, continues to reach mums daily in 8 states, while our Mamacare Digital Whatsapp keeps mums in contact with midwives as lactation counsellors across Nigeria.

Each day we do more than advocate to step up education and support for breastfeeding by understanding, implementing and adhering to the World Health Organisation and UNICEF Global Strategy for Infant and Young Child Feeding, the WABA Global Warm Chain of Support for Breastfeeding and quality WBFA Mamacare360 #midwifery which was launched on World Breastfeeding Day 2011.

Breast is always best. Let’s foster a cohesive breastfeeding movement and enable equitable environments for mothers and families to be empowered, to optimally, safely and actively breastfeed their baby.

#WBW2022 #WarmChain #HappyNewMonth

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